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CEO and founder Jacob McKean sums up the importance of this move:
Modern Times is proof that a start-up brewery can compete and win in the craft beer market without selling out, all the while taking outstanding care of our employees and rewarding our investors.
McKean has long been a vocal proponent of independent craft brewing. He wrote a great article, What selling out is all about that debunks many of the myths surrounding buyouts and zombie brands- it is definitely worth the read. In it, he concludes:
Here’s the truth: selling to a macro-brewer is the fastest, simplest way to turn equity in a craft brewery into cash. That’s the only reason to sell to them. Anyone who claims otherwise is full of shit.
Selling part of their business to employees is a path that brewers are looking at in increasing numbers. New Belgium was an early example of how to make this work.
Cheers, Jacob. Craft on.