Colorado’s New Belgium Brewing recently announced that it has been purchased by Lion Little World Beverages, which is the U.S. branch of the Japanese alcohol giant Kirin. Kirin owns over a hundred beer brands worldwide, primarily in Asia and Australia. They also own a 25% stake in Brooklyn Brewery. They are decidedly Corporate. The 100% stake Kirin is acquiring means that New Belgium loses its Craft status. Indeed, it will be required to removed the Independent Craft Brewers seal from its labels.
For fans of independent craft beer, this might be the most painful Crafty buyout yet. Feels real bad. This sale went public just before Thanksgiving, but it has taken me awhile to get my head around the implications.
Continue reading