The folks over at Beer Advocate just published another great piece about why sell-out breweries (which they call “zombie” beer brands) are bad for craft beer. Read the article here.
I especially like this bit:
And since any brewery or brand can refer to or liken itself as “craft,” on the surface a “crafty” selection may give the appearance that we have options—at discounted prices, even—when we really don’t. It’s simply a calculated move by megacorps to disrupt from within by locking out indie brewers and limiting our options to their “crafty” beers.
Cheers. Craft on.